What is Furmark®?

Furmark® is a collective effort to deliver global standards. It ensures that each step of the production process meets strict requirements which reflect various globally-recognised animal welfare and sustainability standards.

What is Furmark®?

What it Means

Furmark® means confidence. Confidence for our suppliers, partners, retailers, and consumers. Furmark® sets clear, independent protocols and standards for the fur trade and supply chain. For consumers, Furmark® delivers the reassurance needed to confidently buy sustainable natural fur. The certification is transparent, traceable, and publicly accessible. The Furmark® symbol is a mark of guaranteed quality.

What is Furmark®?

Furmark® Means Commitment

Across the entire supply chain, Furmark® ensures that each step of the production process meets strict requirements that reflect the strongest, globally-recognised animal welfare and sustainability standards. From farmers and trappers to dressers and designers, Furmark® ensures that everyone is working together to meet exacting practices and standards – for the good of the animal, the environment, and the public.

Furmark® reaffirms the status and value of natural, sustainable fur; Furmark® reaffirms the collective effort to deliver global standards.

Mark Oaten
International Fur Federation