What is Furmark®?

Furmark® is a collective effort between the fur sector, brands, and consumers: the certification system ensures that every step of production meets strict, globally-recognised animal welfare and environmental standards.

What is Furmark®?

What it Means

Furmark® is a simple, recognisable mark of quality, assurance, and confidence. For the sector, Furmark® sets clear, independent protocols and standards for the fur trade and supply chain. For consumers, Furmark® delivers the reassurance needed to confidently buy sustainable natural fur. The certification system is transparent, traceable, and publicly accessible.

What is Furmark®?

Guaranteed Standards

Across the entire supply chain, Furmark® ensures that each step of the production process meets strict requirements that reflect the strongest, globally-recognised animal welfare and sustainability standards. From farmers and trappers to dressers and designers, Furmark® ensures that everyone is working together to meet exacting practices and standards – for the good of the animal, the environment, and the public.

Furmark® reaffirms the status and value of natural, sustainable fur and Furmark® reaffirms the collective effort to deliver global standards.

Mark Oaten
International Fur Federation