Welcome to Furmark®
September 27, 2021
Welcome to Furmark® - please read on to find out more about our Certification and Traceability programs and our overall mission to change natural fur industry forever. We hope you will join us on our journey to raise standards across the sector and ensure that consumers can access the highest quality, verified, and traceable certified natural fur products.
We recognise that the public, regulators and those in the fashion world do not always have the clearest understanding of the fur trade. This is why the International Fur Federation (IFF) has created a single certification framework for natural fur; Furmark®. We are a new global certification and traceability system for sustainable natural fur that ensures the highest animal welfare and environmental standards across the industry, and your business can be part of it too.
But how does it work?
With Furmark® all products are traceable, verified, and guaranteed to have met recognised standards. Furmark®’s system encompasses a number of individual certification programmes. Each programme has a specific, independently-developed science-based protocol or standard. These respective programmes are then subject to third-party assessment and certified by a recognised certification body. This system also includes a traceability component along with a quality mark to indicate its certification, which most importantly for the future of the industry, is accessible to the consumer.
Consumers, suppliers and producers alike can feel at ease with Furmark® knowing that all stages of the supply chain are subject to stringent certification, third-party assessment, and traceability throughout the product life cycle. The traceability system has been designed and developed by a team of independent experts experienced in textile traceability. The objective of this is to trace fur from its origin to its endpoint, ensuring the same level of confidence and assurances exist across every stage of the supply chain for everyone involved.
Getting in touch to join:
By joining Furmark® you are not just making a commitment to the highest standards around sustainability and animal welfare, you will also receive a host of other benefits, including access to:
- A fully traceable system able to identify your furs as they move through the supply chain.
- The latest research, data and best practice.
- Communication and marketing support including Furmark® branded materials
- Practical support from Furmark® and it’s partners.
Furmark® is also working with FACT, who will conduct due diligence checks on all potential Furmark® members. FACT are aligned with societal values and the expectations of contemporary consumers whilst also undertaking the necessary checks to ensure that Furmark® members are meeting their commitments.
Furmark® and its members strive to act with integrity at all times. In practice, this means there is a dedicated Code of Conduct for members. This covers, among other matters, a commitment to the mission, specific aims, and strategic principles of Furmark® as well as a requirement for responsibility and transparency. Compliance is an essential part of Furmark® and ensures that organisations downstream in the supply chain are making the same efforts as those upstream in the supply chain.
It is this combined commitment from all elements of the chain that will help us redefine industry standards and in doing so, ensure a more sustainable, transparent and trustworthy trade is continued moving forwards.
Download the Furmark® membership document (sample file) and contact the IFF directly to discuss your application.