Leaving our mark on the Industry
November 5, 2021
Furmark® has been developed by the International Fur Federation (IFF) with a roundtable of Luxury Brands, all of whom work with Natural Fur as part of their supply chain or offering.
There are three key principles around which Furmark® is operated; Science, Independent Inspection and Transparency. In order to deliver these principles across the industry, we must collectively ensure that our Certification Programmes along with their individual protocols must all be Science-based and additionally they must be approved by a panel of independent experts. All of our Furmark® Certifications must also be verified by third parties whilst being publicly available and also maintaining the pre-agreed standards around Sustainability, Relevance, Accessibility, and Traceability that have been set out since its inception.
Leading experts from across the industry have come together to develop a solution for both the manufacturing and retail industries in this sector for far too long. Incorporating ChainPoint Traceability Technology. Furmark® is able to ensure full integration and ongoing transparency across its entire supply chain which benefits retailers as well as consumers. All our labelling is explicitly linked to individual products and stock, allowing all distribution to be tightly controlled and monitored which in turn helps to protect and preserve the integrity of the certification system.
The difference for Manufacturers:
For Manufacturers to create Furmark® certified products, they must have completed a stringent and dedicated Furmark® due diligence exercise. To help ensure the integrity of Furmark® and also at manufacturing and retail level, this particular due diligence exercise also incorporates all of the necessary high level checks to ensure they are operating within the required and relevant national regulations and rules.
In order for us to support our objective of delivering genuine and reliable garments to the market, all materials include anti-counterfeit measures to ensure not only security, but credibility of the Brand overall, this will be supplemented with post-implementation checks which will be in place across the supply chain from beginning to end.
How does this impact on Retailers?:
At retail level, Furmark® have nurtured a genuine partnership with like minded and relevant sellers and retailers around the globe, off the back of which a labelling system has been developed specifically for Furmark® in order to ensure it is fit for purpose and easily adoptable immediately following its Global 2021 launch.
We are aware that retailers across the industry are an essential source of Fur related information for the wider public. Retailers have demonstrated that they are able to proactively and reactively inform, advise and even assist those who may be opting to purchase sustainable, natural garments, home furnishings or accessories. Additionally, these retailers and ‘furriers’ also play a vital role when it comes to refreshing, remodelling or even repairing garments, providing a great opportunity to educate both new and existing customers.
Interested in joining Furmark® or finding out more?:
By joining and working with Furmark®, you are not just making a commitment to the highest standards around sustainability and animal welfare, you will also receive a host of other benefits, including access to:
● Guaranteed Furmark® accredited furs from both farmed and wild origins.
● A fully traceable system able to identify your furs as they move through the supply chain.
● The latest research, data and best practice.
● Communication and marketing support including Furmark® branded materials
● Practical support from Furmark® and it’s partners.
Download the Furmark® membership document (sample here) and contact the IFF directly to discuss your application.