How it Works

Ensuring the highest animal welfare and environmental standards, the evidence-led system applies across the supply chain. For a product to be Furmark®-certified, it must have gone through every step of the Furmark® supply chain.

What is Furmark®?

Global Certification and Traceability

Furmark® is the new global certification and traceability system for sustainable natural fur that ensures the highest animal welfare and environmental standards.

Furmark® applies across the supply chain, rather than simply the earliest stages: for a product to be Furmark®-certified, it must have gone through every step of the Furmark® supply chain.

Responding to consumer desires for a simple, recognisable, and global mark, Furmark® brings together the leading independently-verified certification programmes.

Certification Programmes


WelFur is a science-based animal welfare assessment programme designed to certify farms for mink, fox, and Finnraccoon (Asiatic raccoon) in Europe. It aims to ensure that best practices are applied to animal welfare in the fur supply chain.

Certification Programmes

North America Farm-raised

For North American farm-raised fur, the US and Canada run separate programmes to support quality welfare practices and animal husbandry through responsible and sustainable business practices. These programmes utilize the internationally recognized OIE (World Organisation for Animal Health) Welfare Standards to make sure that farm-raised species meets the highest possible standards.

Certification Programmes

North America Wild Fur

Wild Fur programmes are subject to a comprehensive system of laws, regulations, checks, and controls. Each of these factors vary depending on geographical provenance and animal species. The programmes prioritize the sustainability and welfare of all fur-bearing species and ensure that population and environmental sustainability are key to wild fur harvesting.

Certification Programmes


Swakara is the name of a specific breed of karakul (high-quality lambskin) from South West Africa. A programme has been developed for swakara producers incorporating codes of practice and standards for production and marketing. Auditing and compliance are a key part of this process.

Certification Programmes


In Russia, a detailed programme has been developed for farm-raised sable in cooperation with the Moscow State Veterinary Academy. Wild sable is regulated under the Ministry of Natural Resources and strict rules and regulations apply to harvesting, animal welfare, sustainability and traceability.

Certification Programmes

Dressers & Dyers

Furmark® certified dressers and dyers are committed to using chemicals from an agreed list, satisfying laboratory verification requirements and government oversight on factories environmental footprint.


Science, Independent Inspection, and Transparency


Certification programmes and their individual protocols must be science-based and approved by independent experts.


Certification programmes must be verified by third parties and publicly available.


Certification programmes must be sustainable, relevant, accessible, and traceable.


Our Supply Chain

This is a general overview of the natural fur supply chain. Under the Furmark® system, all stages of the supply chain are subject to comprehensive, transparent, and independently-verified traceability systems.


At Launch Furmark® Includes:

Furmark® draws together independently-verified certified programmes under one system: obtaining Furmark® certification means that an international, national, or regional programme has satisfied Furmark®'s global standards.

With the introduction of Furmark®, all of the major auction houses are committed to selling Furmark® certified farm-raised and wild fur pelts from 2020.

Ultimately, Furmark® enables retailers, brands, and consumers to have complete assurance and confidence when buying fur – the premier natural, sustainable textile.



Furmark® has been developed by the IFF working with a roundtable of luxury brands that use natural fur. The programme is governed by the board of the IFF that consists of representatives of the fur value chain. The board will decide which certification programmes are eligible to join Furmark®. A steering group will oversee the running of Furmark® and the process of ensuring each certification programme meets its responsibilities.