What is Furmark®?

Global Certification and Traceability

Furmark® is the new global certification and traceability system for sustainable natural fur that ensures the highest animal welfare and environmental standards.

Applying across the supply chain and with Furmark®-certified products available to consumers from 2021,  Furmark® means confidence; Furmark® means commitment; and Furmark® reaffirms the value of sustainable natural fur.

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What is Furmark?

Science-Based With Independent Inspections & Transparency

WHAT IS FURMARK?

Science-Based With Independent Inspections & Transparency

FURMARK is the global certification and traceability scheme for sustainable, natural fur. FURMARK is a collective effort to deliver global standards. It ensures that each step of the production process meets strict requirements which reflect various globally recognized animal welfare and sustainability standards.

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Certification Programmes

Buy Natural Fur With Confidence

Furmark® draws together the leading, independently-verified certification programmes under one system.

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Certification Programmes

Welfur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

North America Farm-raised

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

North America Wild Fur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Swakara

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Sable

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Dressers & Dyers

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Trace your product

Traceability in Your Hands

Complementing the range of animal welfare and environmental sustainability programmes, the ChainPoint traceability system for consumers is central to Furmark®.

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GOvernance

The Creation of Furmark®

Developed in consultation with conscientious consumers and contemporary fashion groups and brands, the Furmark® symbol is a mark of guaranteed quality and confidence.

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Executive Summary

Ensuring the Highest Animal Welfare and Environmental Standards

FURMARK is the global certification and traceability scheme for sustainable, natural fur. FURMARK is a collective effort to deliver global standards. It ensures that each step of the production process meets strict requirements which reflect various globally recognized animal welfare and sustainability standards.

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