What is Furmark®?

Global Certification and Traceability

Furmark®: the international mark of sustainable natural fur.

Furmark® is the comprehensive global certification and traceability system for natural fur that guarantees animal welfare and environmental standards.

Applying across the supply chain and with Furmark® products available to consumers from 2021, Furmark® is a simple, recognisable mark of quality, assurance, and confidence.

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Certification Programmes

Traceable, Verified, and Guaranteed

Furmark® animal welfare and environmental programmes are science-based, third-party certified, and transparent.

Furmark®  products  are  traceable,  verified,  and  guaranteed  to  have  met  recognised standards.

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Certification Programmes

WelFur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

North American farm-raised

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

North American wild fur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Swakara

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Sable

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Certification Programmes

Dressers and dyers

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

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Trace your product

Traceability

Complementing the range of animal welfare and environmental sustainability programmes, the ChainPoint traceability system for consumers is central to Furmark®.

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GOvernance

Globally-Recognised Standards

Natural fur is highly regulated at international, national, regional, and local levels: the certification system ensures that production meets strict, globally-recognised standards.

Furmark® has been developed in collaboration with major fashion groups: it is a collective effort between the fur sector, brands, and consumers.

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Executive Summary

Ensuring Animal Welfare and Environmental Standards

FURMARK is the global certification and traceability scheme for sustainable, natural fur. FURMARK is a collective effort to deliver global standards. It ensures that each step of the production process meets strict requirements which reflect various globally recognized animal welfare and sustainability standards.

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