Trace Your Fur

Coming soon: trace your fur using the product code from your Furmark® product.



Furmark®-certified fur can be traced back through the supply chain. This follows pilot traceability schemes which were put in place (testing the robustness of the process as fur moves through the supply chain) in autumn 2018 with the main auction houses as well as targeted manufacturers and dressers and dyers. The traceability system has been designed and developed by a team of independent experts experienced in textile traceability. The objective is to trace fur from its origin to its endpoint, ensuring the same level of confidence and assurances exist across every stage of the supply chain. The Furmark® traceability platform is – rightly – designed to work in harmony with existing systems.


The ChainPoint System

The ChainPoint system will be fully integrated with a labelling solution to ensure that garments carry the relevant information and provide a level of security and transparency that meets customer needs. Although many commercial brands will go with a standard solution, IFF recognizes that some high-end brands will wish to tailor their Furmark® communications. The approach to labelling and other forms of on-garment communication reflect this perspective. This project is being piloted in 2020 ahead of full implementation later in the year.